ENVISION SUCCESS
What does an ideal outcome for your project look like?
FRAME THE PROBLEM
What's the broadest way to frame this opportunity in order to expand our thinking?
What does an ideal outcome for your project look like?
FRAME THE PROBLEM
What's the broadest way to frame this opportunity in order to expand our thinking?
GLOBAL IMMERSIONS
What are local ideas from around the globe that inspire this opportunity?
EXPERT INTERVIEWS
What do experts and lead users have to say?
END USER INTERVIEWS, OBSERVATIONS, MUSINGS
What is the consumer wishing for or frustrated with?
What are local ideas from around the globe that inspire this opportunity?
EXPERT INTERVIEWS
What do experts and lead users have to say?
END USER INTERVIEWS, OBSERVATIONS, MUSINGS
What is the consumer wishing for or frustrated with?
INSIGHT SHARING
What are we seeing and hearing?
OPPORTUNITY MAPPING
What are the biggest opportunity areas —where can we solve a problem, create an experience?
What are we seeing and hearing?
OPPORTUNITY MAPPING
What are the biggest opportunity areas —where can we solve a problem, create an experience?
IDEATIONS
What are your wishes and beginning ideas?
PROTOTYPES
What features can we borrow from winning solutions inside and outside the industry?
CONCEPTS
Who would use this? When and why?
What are your wishes and beginning ideas?
PROTOTYPES
What features can we borrow from winning solutions inside and outside the industry?
CONCEPTS
Who would use this? When and why?
INNOVATION ROADMAPS
What are we most excited about?
What do we see ourselves doing next?
What resources do we need to move ahead?
What are we most excited about?
What do we see ourselves doing next?
What resources do we need to move ahead?