Wishful Thinking: Strategic Marketing and Imaginative Facilitation

ishful Thinking is a group of original thinkers led by Sari Gluckin, an award-winning specialist in marketing and facilitation.

Knowing the magic is in the mix, we hand pick exceptional, insightful personalities for the fresh perspective and new energy they can bring to your project, creating teams specially designed to complement and supplement your own resources.

Our work sessions have included set designers, anthropologists, playwrights, futurists, pastry chefs, museum curators, and many others whose experience promises to shed new light, information, or inspiration on the task at hand.

And to ensure that nothing will fall through the cracks, Wishful Thinking routinely enlists stenographers and graphic artists who capture and sketch all ideas in real time, right before your eyes.

Meet some of our Wishful Thinkers ...


Name	Sari Gluckin	Brandy Agerbeck	Pat Pecorella	Amy Savin	Jeffrey Sweet
I make my living as a	Facilitator, new product consultant, foodie.	Graphic facilitator.	Observational researcher, filmmaker.	Qualitative researcher, marketing strategist.	Playwright.
Fun job titles that describe what I do	Connection maker, tireless researcher.	Visual communicator, ambidextrous thinker.	Consumer soothsayer, idea chef.	Consumer spokesperson, insight hunter.	Story teller, story fixer.
I get inspired by	Talking to different people about emerging ideas... letting my subconscious take over.	Man, what doesn't inspire me. I find beauty in the most banal, human things.	Alternating between stimulating situations and solitude.	Talking to people about their passions…turning problems into opportunities.	I don't think you get your best ideas by looking for them, that's like looking straight at the sun; good way to go blind.
My ideal environment	A bustling foreign city, a slightly run-down small town with a real Main Street.	Near water and briskly cold.	Death Valley... it's mountainous, formed naturally through powerful geological events, colorful, untamed, and sparsely populated with adventurous people.	The ski slope, the swimming pool, or a well-equipped kitchen.	I like shifting back and forth between a human-sized city neighborhood and town in, say Connecticut, with a university, good bookstore, decent coffee shop.
How I build ideas for Wishful Thinking	I focus on the process not the content... I plan a great flow and then let go.	I'm able to think big and dream and get things done and I'm great at bridging people's thoughts and ideas with images and models.	I am creative, fun and yet, still stay on task.	I see unusual ways of defining situations so that creative ideas emerge.	I have a combination of the intuitive and the practical; they act in something of a dialectic ... .I'm very good at completing unfinished logical patterns, plugging gaps.
Colors that excite me	For a long time I have been in love with many greens, also partial to deep rich reds.	A slightly grayish baby blue.	Purple, sunrise yellow, silver.	White. It is a blank slate for creative thinking.	I like muted colors. I find they're very suggestive. I like the implicit rather than the explicit. Yes, even in my colors.
Stuff I collect	McCoy flower pots, massages from different countries.	Dice.	People's stories.	American folk art including cigar store Indians.	Books, plays, music, recordings. I like reading and listening to a lot of stuff to see how things work.
Things I do better than most people	Make connections between different worlds, think iteritively.	Draw, sing, take abstract ideas and convey them visually.	Get the job done on time - no excuses.	I stumble onto big consumer "Ah-Ha!"s that drive increases in revenues and profits.	Figure out the logic of a story and how to build moment-to-moment scenes. I am a good interviewer.
The worlds I draw from in my work	Travel, health and wellness, food and design.	Biology, anatomy, design, 20th century art.	Psychology/ anthropology (the world of mind, emotion and culture), engineering (the practical, functioning world).	Fiction, food, and the outdoors (and twenty years of consumer marketing for large companies).	A lot from theatre, journalism, history and literature.