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 ishful
Thinking has created and inspired innovative and successful outcomes
for such firms as McDonald's, Conagra Foods, The Wrigley Company,
PepsiCo, Kraft Foods, Grainger and many others.
Recent outcomes include:
- A new organizational approach to pursuing growth platforms
- A new communications strategy based on an intriguing consumer
insight
- A brand name and positioning for a new line of snacks
- New packaging concepts that embody both emotional and functional
brand benefits
- A brand new image for a leading dot com
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