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This is our immersion stage, where we ground ourselves in all those bits and pieces so critical to our understanding of your wish. We begin by exploring traditional avenues -- your research, your company's strengths, and most of all, your consumers. Often, we'll have our ethnographers interview or observe your consumers under specific conditions to dig deeper, to gather additional insights that may have been missed along the way. Then we sift through other stimuli for inspiration. The journey may lead us to future trends, marketplace innovations, emerging technologies ... or just around the corner to the neighborhood hardware store. Our somewhat untraditional approach guides you along unexpected paths in search of fertile, unusual connections that invite inspired outcomes.
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