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We believe that a problem well defined is a problem half solved,
that a clearly articulated wish is the start of every great, inspired
vision. So we begin by encouraging you to discover your wish --
to explore, define, and redefine it in as many ways as possible.
To this end, we interview you and your core team, utilizing a
host of questions -- from the factual to the fanciful -- designed
to help you articulate your ideal outcome.

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